Comparing Google’s predictive data brain to Siri is to sell it short. Google Now had its humble beginnings on Android back in 2012 (the Google search team was working on it in 2011 as well), but in 2013 the service sneaked onto the iPhone through the Google Search app. With progressive updates, Google Now just gets better and better, serving up flight updates, package tracking info and local suggestions before you even know you need them. Google thinks that Now is going to be the future of search, delivering you information before you realize that you need it. Adding that capability to just about every smartphone could be pretty big.